Social media + Brand Marketing

adidas x Highsnobiety: Underground Atlanta

adidas x Highsnobiety A3 World Cup

2023 Adidas Originals x Basketball: Remember The Why

2023 adidas MLS Pre-Match Jerseys

2023 adidas Soccer Selects Truck

2023 adidas MLS Third Kits

NEW ENGLAND REVOLUTION & ORCHARD SKATE COLLAB

MALPROPP

SAFEWATER INITIATIVE

PINECONE ROW

adidas x Highsnobiety: Underground Atlanta

Project managed the activation execution and led product seeding for the adidas x Highsnobiety: Underground Atlanta activation. The aim was to activate around the adidas Superstar and connect the legacy of the shoe with past, present, and future creators.

brand marketing assistant, brand seeding lead

adidas x Highsnobiety: Adiclubhouse

Project managed the activation execution and led product seeding for the adidas x Highsnobiety: adiClubhouse activation, which was to celebrate Terrace Culture in through the lens of adidas Originals. The luxury event hosted media partners & A-list influencers to a chic soiree in LA to build anticipation for the, then, upcoming FIFA World Cup in 2022.

brand Seeding Lead

2023 Adidas basketball presents: Remember The Why

Project managed & assisted the product seeding for adidas basketball presents: Remember The Why oduring the 2023 NBA All-star Week in Salt Lake CIty, Utah. The aim was to launch & activate around the new campaign, and give athletes, media partners, and legacy basketball partners a sneak peak into Chapter 2 & some SS24 Footwear drops.

brand marketing assistant, Brand Seeding Lead

2023 MLS Pre-Match Jerseys

led the overall campaign and executed the toolkit creation, content creation, seeding, and activation for the adidas Pride Pre-match jersey , the adidas x MARVEL x MLS Capt. America Pre-Match Jersey, & the adidas x Marvel x MLS Kick Childhood Cancer Pre-Match Jersey. The Pre-Match toolkit services internal adidas channels (such as Digital, Retail, Social, PR, eCom, & Trade) for all campaign/marketing assets for each launch.

Pride:

  • Activated the Orlando City SC match on 6/10 to commemorate One Pulse Foundation

adidas x Marvel x MLS Captain America Pre-Match Jersey:

  • activated the LAFC vs. LA Galaxy (el Traffico) match to highlight the 4th of July weekend. (also, the largest attendance in History at an MLS game)

adidas x Marvel x MLS Kick Childhood Cancer

  • partnered with LA Galaxy to allow kids to customize shoes for the players to wear during their match that week.

brand marketing Lead

2023 adidas Soccer Selects Truck

worked on the execution of the adidas Soccer Selects Truck during 2023 MLS ALL-STAR WEEK in Washington, D.C. The soccer selects truck served as a retail experience to showcase Terrace Culture through an adidas lens. The event included special guest appearances by Thiago Almada (2022 World Cup Winner) & Jesus Ferreira (US Men’s National Team), who were the heroes of the adidas x MLS x MARVEL partnership.

Brand marketing CO-LEAD

2023 adidas MLS Third Kits

led the overall campaign and executed the toolkit creation, activation, and seeding across all four clubs. The toolkit serviced internal adidas channels such as Digital, Retail, Social, & PR for all campaign/marketing assets for each launch. worked in partnership with each club to create a hyper local activation to celebrate each storyline.

Clubs:

  • Toronto FC

  • New York Red Bulls

  • New York City FC

  • Atlanta United

Brand Marketing Lead

NEw england revolution & orchard Skate shop

Led the social campaign for the partnership between New England Revolution and Orchard Skate Shop.

  • Executed social channel collaboration for adidasfootball

  • Partnered with the adidas SKATE team to create toolkits and assets for internal adidas use & external partners (MLS) to celebrate the partnership.

  • Engaged internal adidas channels for campaign assets across digital, retail, social, and PR.

brand marketing and social marketing lead

MALPROPP

Create and curate content for the brand and execute social channel campaigns

  • Create content, plan and schedule posts for social media accounts

  • Write copy, and actively monitor performance and engagement

  • Activate and grow social media presence and engagement on existing platforms (via Instagram, TikTok, Pinterest)

  • Plan, write and schedule photoshoots for social campaigns

FOUNDER, CREATIVE DIRECTOR, AND SOCIAL MEDIA MANAGER

manage social media accounts for a non-profit organization

  • Develop, implement, and manage social media strategy.

  • Create and curate engaging content for social media platforms.

  • Monitor social media metrics (such as reach, engagement, likes, shares) and analyzing the performance of campaigns.

  • Keeping up-to-date with the latest water safety updates and developments

  • Testing new strategies, tools, and tactics to improve performance across platforms

Safewater initiative

SOCIAL MEDIA MANAGER

manage the brand + marketing assets for the brand

  • Develop, implement, and manage brand marketing strategy.

  • Create and curate engaging storytelling around each launch.

  • Monitor metrics (such as reach, engagement, likes, shares) and analyzing the performance of campaigns across Social, and eCom.

  • Keeping up-to-date with the latest Fashion trends and moments

  • Testing new strategies, tools, and tactics to improve campaign/collective performance across platforms

PINECONE ROW

BRAND MARKETING MANAGER