campaigns
adidas x Highsnobiety: Underground Atlanta
adidas x Highsnobiety A3 World Cup
2023 Adidas Originals x Basketball: Remember The Why
2023 adidas MLS Pre-Match Jerseys
2023 adidas Soccer Selects Truck
2023 adidas MLS Third Kits
NEW ENGLAND REVOLUTION & ORCHARD SKATE COLLAB
adidas x Highsnobiety: Underground Atlanta
Project managed the activation execution and led product seeding for the adidas x Highsnobiety: Underground Atlanta activation. The aim was to activate around the adidas Superstar and connect the legacy of the shoe with past, present, and future creators.
Comms asisstant, Product seeding lead
adidas x Highsnobiety: Adiclubhouse
Project managed the activation execution and led product seeding for the adidas x Highsnobiety: adiClubhouse activation, which was to celebrate Terrace Culture in through the lens of adidas Originals. The luxury event hosted media partners & A-list influencers to a chic soiree in LA to build anticipation for the, then, upcoming FIFA World Cup in 2022.
Product Seeding Lead
2023 Adidas basketball presents: Remember The Why
Project managed & assisted the product seeding for adidas basketball presents: Remember The Why oduring the 2023 NBA All-star Week in Salt Lake CIty, Utah. The aim was to launch & activate around the new campaign, and give athletes, media partners, and legacy basketball partners a sneak peak into Chapter 2 & some SS24 Footwear drops.
Comms assistant, Product Seeding Lead
2023 MLS Pre-Match Jerseys
led the overall campaign and executed the toolkit creation, content creation, seeding, and activation for the adidas Pride Pre-match jersey , the adidas x MARVEL x MLS Capt. America Pre-Match Jersey, & the adidas x Marvel x MLS Kick Childhood Cancer Pre-Match Jersey. The Pre-Match toolkit services internal adidas channels (such as Digital, Retail, Social, PR, eCom, & Trade) for all campaign/marketing assets for each launch.
Pride:
Activated the Orlando City SC match on 6/10 to commemorate One Pulse Foundation
adidas x Marvel x MLS Captain America Pre-Match Jersey:
activated the LAFC vs. LA Galaxy (el Traffico) match to highlight the 4th of July weekend. (also, the largest attendance in History at an MLS game)
adidas x Marvel x MLS Kick Childhood Cancer
partnered with LA Galaxy to allow kids to customize shoes for the players to wear during their match that week.
Campaign Leader
2023 adidas Soccer Selects Truck
worked on the execution of the adidas Soccer Selects Truck during 2023 MLS ALL-STAR WEEK in Washington, D.C. The soccer selects truck served as a retail experience to showcase Terrace Culture through an adidas lens. The event included special guest appearances by Thiago Almada (2022 World Cup Winner) & Jesus Ferreira (US Men’s National Team), who were the heroes of the adidas x MLS x MARVEL partnership.
COMMS CO-LEAD
2023 adidas MLS Third Kits
led the overall campaign and executed the toolkit creation, activation, and seeding across all four clubs. The toolkit serviced internal adidas channels such as Digital, Retail, Social, & PR for all campaign/marketing assets for each launch. worked in partnership with each club to create a hyper local activation to celebrate each storyline.
Clubs:
Toronto FC
New York Red Bulls
New York City FC
Atlanta United
Campaign Leader
NEw england revolution & orchard Skate shop
Led the social campaign for the partnership between New England Revolution and Orchard Skate Shop.
Executed social channel collaboration for adidasfootball
Partnered with the adidas SKATE team to create toolkits and assets for internal adidas use & external partners (MLS) to celebrate the partnership.
Engaged internal adidas channels for campaign assets across digital, retail, social, and PR.