Welcome!
I'm a creative thinker, brand strategist, and storyteller. My passions lie in exploring the intersections of fashion, sports, music, and cultural moments that permeate global markets. Below, you'll find previews of some of the marketing campaigns that I’ve worked on and led, showcasing my expertise in creating compelling brand narratives and experiences.
adidas Basketball presents: Remember The Why
In 2023, during NBA All-Star Week, adidas Basketball launched an impactful campaign & activation titled "Remember The Why." This activation was a teaser for Chapter 2, the "My Why" campaign, and a celebration of adidas athletes and partners. Through captivating storytelling, we engaged the audience and built excitement for the upcoming campaign.
adidas SOCCER SELECTS Truck
During MLS All-Star Week in Washington, DC, adidas introduced the adidas Soccer Selects Truck. This mobile experience became a focal point in the conversation around Terrace Culture in North America, effectively connecting lifestyle fashion & soccer.
adidas x MARVEL x MLS Captain America Collection
adidas collaborated with Marvel and MLS resulted in the captivating "Captain America Collection" campaign. We celebrated the enduring partnership between adidas and Marvel and the MLS by bringing iconic superheroes to the soccer pitch. This unique blend of sports and pop culture which led to a resounding success on-and-off the pitch.
Currently, I serve as an Apparel & Footwear Samples Manager for adidas. My role allows me to stay connected to the dynamic worlds of fashion, sports, music, and culture.
I’m based in Portland, OR but most likely in the window seat of an airplane.